Welcome to the web site of the late Brian Woolf ... Retail Strategy Center

BRIANWOOLF.COM

Welcome Marketing & Loyalty Speaking & Connecting Brian's View Books by Brian Marketing Studies Contact Us

Welcome to the web site of the late Brian Woolf.

In memoriam: Sadly, Brian passed in late 2024, so this site is now being maintained as a tribute to his vast knowledge, insight and wisdom by his long-time friend and colleague, Peter Clark (founder of The Wise Marketer in 2001).

Brian has three major interests, as indicated by the menu buttons above:
Marketing & Loyalty - reflecting his business activities
Speaking & Connecting - reflecting a lifelong interest in the art of speaking
Brian's View - reflecting his curiosity in diverse issues
More can be learned by clicking on the relevant subjects above.

The Speaker's Toolbox - Free Download Today!
It's truly a pleasure to announce that, in the Books by Brian section, you can now download free a PDF copy of Brian's book, The Speaker's Toolbox. First published in 2016, the principles and lessons are so timeless that there have been no revisions or updates since - in fact, many have described it as my "ingredients" book for speakers. We hope you'll enjoy learning about the best opening and attention-grabbing techniques, how to truly speak from your heart, how to learn from flaws and failures, how to involve all five senses in your speeches, the benefits of practice and feedback, the six primary emotions, using facial expressions, and most important of all, getting out there and enjoying yourself and passing it on to your audience!

Brian, a New Zealander by birth, spent most of his business life in retailing: finance, operations, loyalty, marketing, and management. First in NZ and then, after earning an MBA at the Harvard Business School, in the US with regular involvement in Europe, Japan, and Australia. Earlier, at Auckland University, NZ, he earned an M.Com. (in Economics) and a (NZ) CPA.

His three major work experiences are Deputy Managing Director of Progressive Enterprises/Foodtown (NZ); Chief Financial Officer of Food Lion (USA); and CEO of Retail Strategy Center (USA).

Over his illustrious career he wrote 7 books and many articles, sharing what he learned. His keen interest in the art of connection and communication was rewarded in 2003 when he was selected as one of Toastmasters Ten Best Global Speakers.

To learn a little more about Brian and his thinking, click here.

Have you seen The Marketing Operations Playbook?
Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.
The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.
Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.
Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.
This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.
This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.
With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.
Get it on Amazon (Kindle/Print)